SENIOR MEDIA & ANALYTICS STRATEGIST
From the moment a young Sylvia started showing up at her father’s ad agency to answer the phones, it was clear that she had advertising in her blood. The years did nothing to diminish her passion and shortly after graduating from Occidental College, she moved back up to Seattle to help manage all of the direct mail projects at her father’s shop.
Over the years, she’s worked at several agencies, honing her digital media chops on accounts such as T-Mobile, Qantas Airways and Les Schwab Tires. As part of HMG’s Media & Analytics team, Sylvia manages media planning, buying and reporting to help our clients analyze and optimize their campaigns. When she’s not negotiating deals with publishers, Sylvia’s usually spending time with her family, training for her next marathon, or indulging in some hot yoga.