PRESIDENT & FOUNDER
Back in the late 1970s in Detroit, Brian was a young marketer faced with a unique challenge: how to drive traffic to Lincoln Mercury showrooms (yes, the automakers were in trouble back then, too). Their offer at the time for a new lease or purchase was $1,000 cash, which just so happened to be the same price as an ounce of gold. So, Brian proposed testing an ounce of gold head-to-head against the cash offer. It was a big success. Nice ROI.
Fast forward 30 years, and Brian can look back on a broad and successful direct marketing career. He has helped solve direct marketing challenges for a diverse group of clients, including Bank of America, Microsoft, Rosetta Stone and Safeco Insurance. Today, Brian is happy to be at the helm of an independent shop packed with high-powered thinkers.